Opting For Video Marketing with Translation to Conquer the Business World
The foundation of video marketing was laid in the 1940s and since then this concept has been in incessant use. Videos are an important visual aid which were the key elements of television advertising after the Second World War. The first television ad was worth $12.3 million and later the money jump in the 1950s was $128 million. Yes, it’s hard to believe but that much businesses used to spend on video ads to make sure that their brands are getting recognition on an international level. And today, when translation is embedded in videos, the demand for multilingual video subtitling services is on the rise. With video subtitling, brands get to translate their video captions for multilingual audiences.
In this read, we are going to talk about the translation for your video marketing endeavors. We will also talk about how translation complements your videos and shoots your business in the global market.
Video Marketing
As mentioned above, videos have been a marketing tool for a long time now. You won’t recognize it but video marketing is everywhere. Facebook and Instagram Reels, other social media posts, and YouTube (the biggest platform for video marketing). More than 88% of marketers believe that videos are the ones that help them expand their operations across the world.
Global Video Marketing Stats
This table shows the percentage of businesses that used videos as a powerful marketing tool.
| Year | Percentage |
| 2016 | 61% |
| 2017 | 63% |
| 2018 | 81% |
| 2019 | 87% |
| 2020 | 85% |
| 2021 | 86% |
| 2022 | 86% |
| 2023 | 91% |
Video marketing simply means using videos as a tool to market your product and services to the audiences. More than half of the world’s population vouches for videos before buying anything. If we only talk about YouTube, then it gets more than 1 billion views every single day. And guess what, among this 1 billion the greater ratio is of audiences who are watching brand videos. These videos give insight about a brand and people prefer to watch them. The more the audience gets to relate with the vision of a brand, the more they will be interested in buying from them.
What is Video Translation?
Video translation refers to the translation of video content so that the audiences who don’t understand the foreign language can comprehend these videos. It is an umbrella term that includes video subtitling, dubbing, audiovisual translation, voiceovers, and many others. And the best way you can get skilled and native translators to do the job is by getting expert services from a translation services company. It will not only help you with video translation but also with dubbing, subtitling, and other services in case you need them.
Video Marketing With Translation – Working Together
Imagine you have created interesting and attention grabbing videos and reels and have uploaded them on multiple platforms, but still you can’t seem to enter the global marketplace. You might wonder what that barrier is that you have not crossed. Well, showcasing your video content won’t just make your business desirable in the global marketplace, you need yo overcome the language barrier as well.
There are multiple languages spoken in the global marketplace. So in order to sound native to those multilingual speakers, the integration of translation is important. When these videos are translated for the audiences, they have a better chance of reaching multiple markets as well as getting ranked in the target market. A video translation agency helps you in this stance and makes sure that you get native and experienced translators for the job.
Conquering the Business World
Businesses opt for video translation services to ensure that they are going forward and eliminating linguistic hurdles from their way. It is a well known fact that audiences engage with those businesses which provide them personalized services. And one way of these personalized services is by providing visual content in the audience’s native language. According to research, more than 72% of audiences like to buy from businesses that offer services in their native language. And you already know the percentage of businesses who like to buy from a business after watching their video, more than 82%.
So yes, with the translation of your marketing videos, you can conquer the business world. So if you have already chosen video translation, you have made the right decision. And if not, then don’t wait for other brands to get ahead of you, rather seize the opportunity and invest in video translation solutions today.
Final Words!
Video translation allows your promotional and marketing videos to reach on a global scale. When your videos are understandable to a large amount of audience, that’s when your business gains recognition. Your brand also gets to give tough competition to your rival businesses. And with video translation, your brand gets a competitive advantage.
