Top 10 Online Stores for Fitness Equipment

As a middle-aged guy who’s been carrying around a few extra pounds for longer than I’d like to admit, I finally decided it was time to take charge of my health and fitness. The problem? I had no idea where to start. The thought of joining a gym filled me with dread, and I wasn’t sure what equipment I needed to work out at home. That’s when I turned to the internet, hoping to find some guidance on building my own home gym.

What I discovered was a whole world of online fitness equipment stores, each offering a dizzying array of options. From basic dumbbells to high-tech smart machines, the choices seemed endless. 

After hours of research and more than a few impulse purchases (some more successful than others), I’ve compiled a list of what I consider to be the 10 best fitness equipment online stores.

Whether you’re a fitness newbie like me or a seasoned gym rat looking to upgrade your home setup, these stores offer something for everyone.

1. Fitness Factory

Fitness Factory is a comprehensive online retailer offering a wide range of commercial and home gym equipment. They carry various well-known brands, ensuring customers have access to high-quality products from trusted manufacturers. The website features a user-friendly interface, allowing customers to easily browse and purchase equipment for their home gyms. Fitness Factory regularly updates its inventory, offering new equipment for each year, which helps customers stay current with the latest fitness trends and technologies.

2. Muscle Wellness Market

Muscle Wellness Market is a premier online fitness gear store specializing in equipment for home gyms. Founded by two brothers, Jared and Aron, the company has grown from a local gym in Missouri to a thriving e-commerce platform serving thousands of athletes, sports teams, and physical therapists across the United States.

The store offers a wide range of fitness equipment, catering to various home gym setups including garage, basement, and backyard gyms. Their product lineup includes weight stacks, accessories, and customizable workout equipment designed to help customers build their ideal workout setup. Muscle Wellness Market prides itself on providing adaptable machines that can progress with users as they advance in their fitness journey.

One of the key strengths of Muscle Wellness Market is its commitment to customer satisfaction. The company offers free shipping on all orders worldwide and guarantees the lowest prices on their products. Their customer service team, comprised of knowledgeable fitness professionals, is dedicated to assisting customers throughout their shopping experience, from providing product information to guiding them through the purchase process.

The founders’ extensive background in fitness lends credibility to their product selection. Jared, the CEO, is an NCSA Certified personal trainer with a degree in Economics, while Aron, the COO, holds multiple fitness certifications including USA Weightlifting Level 1 Coach and CrossFit Level 1 Trainer. This expertise allows them to carefully curate their product offerings, ensuring that customers have access to high-quality, effective fitness equipment.

3. Rep Fitness

Rep Fitness specializes in strength training equipment, with a particular focus on racks and rigs. They offer both in-stock items and preorder options, catering to customers who are willing to wait for specific products. The company maintains clear communication about shipping dates and inventory status, which is especially helpful for customers placing preorders. Rep Fitness also engages with its customer base through a newsletter, keeping them informed about new product launches and inventory updates.

4. Torque Fitness

Torque Fitness stands out for its innovative approach to home and garage gym equipment. They offer a range of products including functional trainers, push sleds, and storage solutions. One of their unique offerings is the X-DESIGN Home service, where experts design custom home gyms at no additional cost. Torque Fitness also produces specialized equipment like the F9 Functional Trainer, a compact and versatile home gym solution. The company frequently runs promotions, such as their “End of Summer Savings” event, providing customers with opportunities to purchase high-quality equipment at discounted prices.

5. FringeSport

FringeSport is a Texas-based company that specializes in high-quality, durable fitness equipment for home gyms and CrossFit-style training. They offer a wide range of products, including their popular Savage Bumper Plates, which feature distinctive tiger stripe designs for easy weight identification. FringeSport prides itself on being “Texas tough,” ensuring their equipment can withstand intense workouts and frequent use.

The company offers a comprehensive selection of barbells tailored to different training needs and experience levels. Their lineup includes the Wonder Bar for beginners, the Bomba Bar V3 for more seasoned athletes, and specialized bars like the OSO Mini Bar for younger athletes. FringeSport also provides free shipping to the contiguous United States, making their products more accessible to customers across the country.

6. Perform Better

Perform Better is a well-established brand in the fitness industry, focusing on functional training equipment and education. They are known for their Functional Training Summits, which bring together top experts in the field to provide lectures and hands-on learning experiences for trainers, coaches, and therapists. These summits offer valuable networking opportunities and continuing education units (CEUs) for fitness professionals.

The company offers a wide range of fitness equipment, including their Signature Series line of weight training equipment. This line features fully customizable racks and cable column options, allowing users to create efficient and effective training systems tailored to their specific needs. Perform Better’s product selection caters to various aspects of functional fitness, making them a go-to resource for both individual trainers and larger facilities.

7. EliteFTS

EliteFTS, founded by powerlifting champions Dave and Traci Tate, has been a prominent name in strength training since 1998. The company’s mission is to “Live, Learn, and Pass on,” focusing on educating and outfitting athletes, coaches, and trainers with high-quality equipment and information. EliteFTS offers a vast array of strength training equipment, including power racks, benches, and specialized machines designed for serious lifters and professional athletes.

In addition to equipment, EliteFTS places a strong emphasis on education. They provide a wealth of free content, including articles, Q&As, and videos, as well as paid consultations and educational materials. The company has expanded its reach to serve professional sports teams across major leagues, demonstrating the quality and reliability of their products. EliteFTS also offers customization options for home, commercial, and professional weight rooms, allowing customers to create tailored training environments.

8. DICK’S Sporting Goods

DICK’S Sporting Goods is one of the largest sporting goods retailers in the United States, offering a wide range of fitness equipment and sports gear. Their online store provides a comprehensive selection of products for various sports and fitness activities. That’s why it’s advisable to watch out for their promos and discounts, whether it is from their football turf ads or their golf newsletters.

The company has recently introduced an experiential store concept called “House of Sport,” which features innovative elements like a 17,000-square-foot turf field, a 32-foot rock-climbing wall, and golf simulator-equipped hitting bays. This concept aims to provide customers with a more engaging and interactive shopping experience. DICK’S also offers specialized services such as baseball glove steaming and racquet stringing, adding value for sports enthusiasts.

9. Bowflex

Bowflex is a well-established brand specializing in home fitness equipment. Their online store offers a range of innovative products, including their popular home gyms, cardio machines, and strength training equipment. Bowflex is known for its space-saving designs and versatile machines that allow users to perform multiple exercises with a single piece of equipment.

One of Bowflex’s standout products is the Max Trainer series, which combines elements of a stair-stepper and an elliptical trainer. These machines are designed for high-intensity interval training and come with various technological features, such as integrated touchscreens and compatibility with fitness apps. Bowflex also offers financing options to make their premium equipment more accessible to a wider range of customers.

10. Fitness Factory Outlet

Fitness Factory Outlet is a smaller, more specialized retailer that focuses on providing high-quality fitness equipment at competitive prices. Their online store offers a wide range of products from various brands, catering to both home and commercial gym needs. The company is known for its knowledgeable staff and personalized customer service, which can be particularly helpful for those new to fitness equipment shopping.

Fitness Factory Outlet has received positive reviews for its helpful and friendly staff, who are willing to answer questions and provide detailed product information. They offer services such as equipment repair, removal, and relocation, which can be valuable for customers managing their home gyms. The company also provides free shipping to the contiguous United States on many items, making it an attractive option for online shoppers.