Optimizing app metadata is essential for App Store Optimization (ASO). After collecting your core keywords, the next step is to use them effectively based on the platform requirements. This guide focuses on the Apple App Store.
Key App Store Facts
The Apple App Store hosts over 2 million apps, with around 1,130 new apps added daily. About 95% of these apps are free, though paid subscriptions and in-app purchases are standard. The most popular categories include Games, Business, Utilities, and Education.
App Store Metadata Essentials
Metadata fields on an app’s page include visible elements like titles and subtitles and hidden fields such as keywords, which are critical for search indexing.
Title Optimization
The app title, limited to 30 characters, should combine your brand name with relevant keywords. If your app is new, avoid using only the brand name, and never use other brands’ names to avoid policy violations.
Subtitle Optimization
The subtitle (also 30 characters) is visible in search results and on the app page. It should complement the title by highlighting key features or benefits and not repeat keywords already used in the title.
Keyword Fields and Locales
The keyword field, limited to 100 characters, is used solely for indexing and should contain individual keywords separated by commas without repeating words from the title or subtitle. To expand your app’s indexing reach, take advantage of additional locales (like English and French in Canada). You can easily find all the information about App Store Localization in ASOMobile.
Indexing by App Store Algorithms
Search queries are formed from the app’s title, subtitle, and keyword field within each locale. Avoid duplicating keywords across these fields, as it wastes space.
Common ASO Mistakes
- Do not use a subtitle or under-utilizing available character limits.
- Repeat keywords across different metadata fields.
- Ignore the potential of additional locales for indexing.
- Include automatically indexed keywords like “iPhone” or “iPad.”
- Overlooke language-specific nuances such as plural forms.
Effective metadata optimization is not just about filling in fields — it’s about strategically positioning your app for maximum visibility and discoverability. By refining your approach and staying updated on ASO trends, you can consistently attract and retain a broader audience, ensuring long-term success in the App Store. Correctly optimizing your app’s metadata can improve its visibility and ranking on the App Store.
