Structured Data Prominence in SEO: Beginner’s Guide
As a business competing in Melbourne, you must be understanding the impact of on-page and off-page SEO factors. While these are crucial to boost rankings, they are not directly making search engines understand your website content.
For this reason, using structured data is gaining more advantage. Interestingly, this is an age-old SEO technique but is often overlooked for its technicalities and non-immediate results. However, using them improves search engine ranking and helps users discover rich snippets on Google. In this blog, we will explore the role of structured data in SEO and how businesses can leverage it with the help of SEO experts in Melbourne.
What is Structured Data?
Structured data means organising your website in categories for search engines like Google to understand the content of the pages. For this purpose, it uses schema markup format, to help search engines interpret the website text, images, and files.
In addition, you can use structured data to provide your business name, address, phone number, services, opening hours, customer reviews, and even upcoming events.
For example, when you search for a local restaurant in Melbourne, Google also displays a rich snippets box that features reviews, ratings, contact information, and location. This is possible only because that restaurant uses structured data to guide search engines.
How Structured Data Impacts SEO
SEO experts in Melbourne can use structured data on your website which has multiple benefits, particularly in local Melbourne businesses.
1. Rich Snippets Makes Your Business Stand Out
With structured data, you can control the information that Google displays directly on search results. Schema markups let you add ratings, prices, and business hours beyond the meta title, URL, and description.
This information allows Google to rank your website for providing credible information. And eventually attracts visitors to your website.
2. Local Business Schema Helps Melbourne-based Companies
Structured data involves local business schema which is another schema in itself for boosting physical locations of a business. You can use this schema to include details that allow Google to find your physical presence.
If you are a Melbourne -based company in Fitzroy, then SEO experts in Melbourne can add business name, address, phone number, and suburb name and landmarks to display rich search results.
3. Optimises Your Website for Voice Search Users
Voice search is becoming a highly sought-after tool to find answers to common and local problems. particularly for local queries. Your target audience is also using voice assistants like Google Assistant or Siri to search for businesses while on the go.
With the use of structured data, you are making your website rank higher on local search results. This is beneficial as Google prioritises top local search results to answer queries when people use voice assistants.
4. Boosts Google My Business Performance
Google My Business (GMB) is a first step to boost local SEO. If your business listing is on GMB profile, SEO experts in Melbourne will also use structured data to match the information with this listing. This will naturally improve your business appearance in local search results, in the map, and in the top three local results.
5. Optimises your Business for Small Screen Users
Over millions of people actively use only mobile phones for quick searches. More specifically, if they are finding a product or service in their hometown or location. Structured data, for this reason, automatically helps websites to show up on local search results.
As mobile users search actively, Google places websites with clean codes and additional details on top to help them discover only the best services. However, to use the codes, SEO experts in Melbourne should be your only call.
6. Improves Click-Through Rates (CTR)
Click through rates are an essential and effective SEO metric for Google’s rankings. When a search result has additional details like star ratings, reviews, prices, and operative hours, it is more likely to attract users. Some of them who are looking for similar services will click on your link compared to standard search results.
Higher CTRs signal to Google that your website is relevant and valuable to users, which can improve your rankings over time. Especially in competitive industries like hospitality, retail, and professional services, structured data increases click-through-rates. Users want to find more information in less time and SEO experts in Melbourne using structured data gives away those details in an appealing manner.
Final Words
We hope you find this blog useful. Structured data has a key role in enhancing local SEO for your Melbourne-based businesses. It helps search engines discover information quickly and helps your business perform higher in click-through rates and visibility.
Using structured data is an essential step for any business looking to dominate local search rankings and provide a better user experience. Take the next step and consult with leading SEO experts in Melbourne to make the most use of this SEO technique.
