The Evolution of Supplement Formats: From Capsules to Liquids to Gummies

When people purchased supplements at one time, they were forced to choose between tablets and capsules. Now, they may select chews, liquids, shots, gels, and gummies. Why is this important?

The Popularity of Gummies

Gummies remain the most popular option when it comes to supplement delivery methods. According to the Nutrition Business Journal, approximately 25 percent of supplements are purchased in gummy form today. It’s no wonder many companies are manufacturing gummy supplements rather than other options. They know they will grab a larger market share when choosing this format. However, that may be changing. 

New Options

Today, manufacturers are finding consumers want additional options. They are providing these options in the form of liquid supplements, chewable, and effervescent tablets. Dissolvable strips and konjac jelly are also being tested because they have followers in other countries. Who knows? One of these forms may take gummies’ place in the future. 

The options are being explored because they can be packed with additional active ingredients. The user gets more of what they need without increasing the supplement size. Microdroplets can be used to boost the ingredient’s bioavailability. Furthermore, new production methods are extending the shelf life of many supplements, and the user may be able to choose their delivery method for some products. Pill packs have become more popular in recent years, so being able to combine multiple active ingredients in one dose will benefit many people. 

Oral Strips

Many people like oral strips because they contain fewer fillers than other delivery methods. Consumers are concerned about everything they put in their bodies, so they appreciate fewer fillers. In addition, oral strips may increase the bioavailability of the active ingredients. 

Liquid Supplements

Liquid supplements are also increasing in popularity. People don’t look for large bottles of supplements. They want ones they can grab and go when rushing out the door. Shots are the preferred choice of many consumers, thanks to their convenience. 

Simplicity

One thing manufacturers have learned in recent years is consumers want simplicity when it comes to supplements. They like to have choices, as they may use different forms at various times. Gummies remain popular, but other options are needed to meet everyone’s needs. 

The Future of Gummies

Manufacturers are working to improve their products to ensure gummies don’t fall out of favor with consumers. They are reducing the amount of sugar in their products, adding more active ingredients, and taking other steps to distinguish these items from candy. For example, manufacturers are moving to bulking agents and healthful sweeteners while increasing the use of active ingredients. 

Gummy manufacturers can now include different ingredients in their products. A person might purchase a product that contains vitamins, minerals, bioactive compounds, and botanical extracts. Manufacturers are also trying to up the dosage ceiling while reducing or eliminating the gritty texture in many of these products. 

Gelatin-Based Products

Gelatin-based products are gaining a market share. They provide more protein and less sugar. These products can contain more active ingredients and provide several other benefits. Manufacturers no longer need to store and transport multiple products as the desired ingredients can be contained in one gelatin-based item. 

Supplement delivery system options continue to expand. One can choose from tablets, capsules, oral strips, liquids, gels, gummies, and chews. The variety ensures every person can find a product they love that tastes great, contains little sugar, and offers outstanding potency and bioavailability.