Amplify Your Sales Strategy With Lip Balm Display Boxes

Elevate your marketing game with lip balm display boxes; strong, durable, stunning, and secure. Achieve sales targets with these stunning boxes and improve your market reputation.

Strong Packaging can change a brand’s marketing game and that’s why they invest millions of dollars in bringing novelty to boxes. Lip balm ranks among items that deserve high-value packaging due to its massive market base. Just in 2023, the global lip Balm market was valued at $3.8 Billion and is projected to reach $7.2 Billion in 2033, at a CAGR of 6.6%.

To create packaging that does justice to the high market value of this skin care product, brands create custom lip balm display boxes that are placed on shelves and counters of grocery stores and supermarkets. A diverse range of display boxes are used, that differ in layouts and their placement in the shops. Marketing is the main goal brands hope to achieve with these boxes while they also offer easy access and a high level of safety to placed items.

Amazing Perks of Using Lip Balm

In case you’re wondering why lip balms enjoy such a huge market status, let us give you full disclosure. Lip balm is a wax-like matter that hydrates the lips and cures dry or chapped lips and other related illnesses. People use lip balms daily to avail these benefits:

Hydrates Dry Lips: Hydrating the lips is one of the main benefits of using lip balms. For someone who suffers from dry lips, lip balm is the ultimate solution. You just have to apply lip balm daily and this will restore the natural moisture of your lips and keep your pout soft and agile

Heals Cracked Lips: Chapped lips can cause severe pain and lip balms not only heal all the cracks on your lips but also soothe the pain. You just have to use the balm daily to heal the lips fast and then, say ciao to soft and smooth lips.

Acts as Lip Primer: You might notice that your lipstick doesn’t just apply smoothly oftentimes. The reason is that it doesn’t have a plane canvas to go over. Lip balm again comes to the rescue and works as a lip primer i.e., helps you set the lips before putting on lipstick or other lip items and prevent any damage.

Protection Against the Sun: Lips can be affected during both the summer and winter seasons and that’s why lip balm is a product, used all year round. During summers, the constant exposure to UV rays of the Sun can make lips dry and cause hyperpigmentation on and around the lips. Lip balm becomes your savior and protects your lips from UV rays and also keeps lips nourished.

Great Lip Mask: Your skin releases toxins and starts replicating new skin cells when you take a beauty nap. This happens to lips as well and can cause them to dry out a little, but worry not; apply lip balms at night before sleeping and you will find your lips hydrated and agile in the morning. All the new skin cells will be guarded while your body releases toxins.

Exfoliates: Several lip balms can gently exfoliate dead skin cells from the lips. The result? Healthy lips without any layer of dead skin cells that pull it down and make it look awfully dull.

Marketing Lip Balms with Display Boxes

Now you know the varied reasons that make lip balms of high value, let us tell you the benefits that brands obtain with display boxes for promoting this vital skin care product:

1. Engaging Designs

Lee Iacocca said that a great design will not sell a mediocre item, but it will help a great product achieve its maximum potential. This statement alone explains the amazing benefit of display boxes. The constantly improving market growth of lip balms isn’t just due to their rising demand but also due to the engaging designs of display boxes.

This is marketing 101, where the box design highlights the reason why a customer should buy your product. In today’s times, brands understand that and utilize the latest printing technology to print HD graphics and colors and elevate their shine by applying finishing. Such an HD graphic display with bold colors catches customers’ attention and compels them to check out lip balms.

2. Security

Security is not a product but a process and packaging is one of the major factors that can impact this process. Lip balms need ample security while being placed in display boxes from rough handling and brands need to ensure such high levels of safety.

Brands understand that it takes years and decades to build their market reputation but only 5 minutes to ruin it. Just last year, a Chinese cake company Takashimaya delivered 807 damaged cakes on Christmas Eve. The company’s head of sales, K. Yokoyama had to publicly apologize for face-saving. Such stories revive the vitality of packaging in guarding a product while being delivered or placed on shelves. Display boxes are made from thick rigid or corrugated material to protect lip balms from rough handling and that’s why their market demand constantly rises.

3. Hi-tech Embeds

Elon Musk famously stated that you don’t create a technology and then find its customers but you find your customers’ demand and then create technology to satisfy their needs. This statement sits well with modern technology embedded in packaging. The popular hi-tech inserts include QR codes, AR, and VR.

Embedding QR codes to your display packaging takes marketing to the next level. With QR codes, brands don’t always have to print all branding details on the box. They can put them on digital platforms and give their access to customers through QR codes. Customers just have to scan the code and they will be able to access all the vital brand and product details in a jiffy. The use of AR creates an immersive experience as customers can view products in 3D form and play interesting games to pass the time. Strong packaging can change a brand’s marketing game, and that’s why they invest millions of dollars in bringing novelty to boxes. Lip balm, including specialized options like lip balm for men, ranks among items that deserve high-value packaging due to its massive market base. Just in 2023, the global lip balm market was valued at $3.8 billion and is projected to reach $7.2 billion in 2033, at a CAGR of 6.6%.

Preserve the Pale Blue Dot

In the words of Gary Snyder, ‘Nature is not a place to visit, it is home.’ It is the only pale blue dot in the ever-expanding universe where we humans can ensure our survival. However, global pollution has created a climate crisis that is worsening with time and packaging plays a huge role in this regard. The harmful gases especially Carbon released from certain packaging materials worsen pollution by creating dents in the ozone layer.

Thus, it is time for brands to be a part of the solution and not pollution and opt for green materials like card stock and kraft to create eco-friendly boxes. The good news is that display boxes can also be made from such materials and ensure not only the safety of products but also nature. Worried about whether green materials can also ensure a high level of safety of products or not? Don’t stress about it because both card stock and kraft are already popular in the market for their thickness and material strength that keep lip balms safe while on display.

Ever wondered why your marketing game is not getting strong? The answer may lie in packaging and that’s where CPP Boxes comes to your service. We lend a helping hand to US brands with our packaging solutions that turn market tides in their favor.